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Playste Knowledge Base

Questions filmmakersactually ask

This expanded FAQ mirrors what our BD team shares with writers, directors, and producers. Use it to prep stakeholders, model budgets, and plug Playste into your workflow.

Submission & Onboarding Process

What is Playste?
What kinds of projects can I use Playste for?
Once I upload my script for scanning, then what?
What file formats do you support?
Is there a specific genre you're targeting?
When in my production should I submit my project?
Can I use Playste for content that's already been shot?
What if I make changes to my script after the analysis?

Brand Relationships & Creative Control

Are you considering how brands will be shown in the film or show?
Do brands always need to be shown in a positive light?
How do you handle brand approval of the final cut as it relates to payments?

Legal, Compliance & Tax Implications

How will this affect tax incentives on my film?
Will you be providing FTC or other legal clearances?

Project Eligibility & Selection

What budget ranges are you looking for?
Should I submit a pitch deck? Will it help my chances?
What about full co-branding opportunities instead of single placements?
What kind of ballpark dollars can I expect from brands?
Does Playste change my script or suggest rewrites?
Can I adjust the suggested pricing?
Does Playste work for international productions?

Platform Access & Information

Who decides which brand opportunities go live?
Does distribution and talent matter to brands?
How does brand safety work?

Financial Terms & Payment Structure

When and how are funds distributed?
Does Playste act as a broker or agency between creators and brands?
Do I have to pay for this? Who pays what?
What if a brand backs out after winning the bid?

Content Security & Intellectual Property

How is my data protected?
Is my script used to train AI?

Process & Timeline

When should I expect feedback on brand alignments?

Platform Readiness & Participation

Do you have additional marketing materials that outline the program?
What brands are currently in the system?
How do I contact support?
I'm a brand—how do I get started?
I'm a brand—how do I find relevant opportunities?
I'm a brand—what reporting do I get after a placement?
I'm a brand—is there a minimum investment?
What makes Playste different from traditional placement agencies?

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